2019年2月25-28日 | シンガポール、Grand Copthorne Waterfront Hotel

会議2日目

事業の収益性を高めるための取り組み−成功例

8:50 am - 9:00 am 議長による開会の挨拶

Andrew Colling - Vice-President, HKS
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Andrew Colling

Vice-President
HKS

9:00 am - 9:40 am ケーススタディ:スポーツコミュニティへの関与によるスポーツ施設の稼働率と収益の拡大

Alistair Edwards - Sports Director, Johor Southern Tigers(Sultan Ibrahim Larkin Stadium)
·         Boosting your local sports market by organizing high-end events
·         Designing sustainable partnership model between stadiums, sports clubs, other local communities to achieve long term profitability
·         Leveraging on the latest cloud-based system and data analytics tool to increase the occupancy rate
·         Upgrading the infrastructure around the stadium to build up a sustainable project
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Alistair Edwards

Sports Director
Johor Southern Tigers(Sultan Ibrahim Larkin Stadium)

9:40 am - 10:20 am ケーススタディ:統合化された商業開発によるSingapore Sports Hubの収益性改善に向けた取り組み

Jin Teik OON - CEO, Singapore Sports Hub
·         Partnering with multiple agencies to offer a comprehensive and diverse range of services
·         Designing eco-sustainable project for long term development
·         Roadmap of achieving higher ROI by building multi-purpose stadium for the society
 
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Jin Teik OON

CEO
Singapore Sports Hub

10:20 am - 11:00 am ロシアで開催された冬季オリンピック (ソチオリンピック) と2018 年FIFAワールドカップのケーススタディ:地域内の持続可能なスポーツ市場形成による長期的な収益性確保に向けたスタジアムの運営

Mikhail Azarkh - Head of Unit (Competition and Venue Management), 2018 FIFA World Cup Russia
·         Delivering a project within the budget and timeframe
·         Designing sustainable partnership model between stadiums, sports clubs, other local communities and government agencies to achieve long term profitability
·         Leveraging on the latest cloud-based system and data analytics tools to increase the occupancy rate and general interaction between involved parties
·         Upgrading the infrastructure around the stadium to build up a sustainable project
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Mikhail Azarkh

Head of Unit (Competition and Venue Management)
2018 FIFA World Cup Russia

11:00 am - 11:15 am スピードネットワーキング


11:15 am - 11:45 am 午前の休憩

グループ討論は、各分野の専門家が進行役となり、40分ずつ時間を区切って行われることになっており、参加者は前半と後半で2つのトピックを選ぶことができます。グループは、10人程度の小規模なものになるため、個々の出席者が今最も重視している問題について質問することも可能であり、有意義な時間を過ごすことができます。

グループ討論

11:45 am - 1:05 pm トピック1 運営費用の上昇−課題と可能性

-Creating an sustainable eco-system with government body, contractor, architect, stadium owners, financial sponsors, local sports community, fans & customers
-Commercializing new stadiums from the beginning for long-term profitability

11:45 am - 1:05 pm トピック2 スタジアム内外での一体的な収益拡大を可能にする新たな収入源

-Decrease your turnaround time to generate more revenue
-Diversify your marketing channel to tap into larger group of audience

11:45 am - 1:05 pm トピック3 ミレニアル世代の心と財布を獲得する方法

-Content development, using social engagement as a mechanism to identify and grow its fan base
-Engagement throughout the fan journey

11:45 am - 1:05 pm トピック4 ブランド認知度を高めるための効果的なマーケティングの手段

-Cooperating with international/local marketing channels to promoting your stadium
-Sharing the great examples of cost-effective marketing activity

1:05 pm - 2:05 pm 昼食

2:05 pm - 2:45 pm ケーススタディ:大規模イベントを成功裏に運営することによる地域のスポーツ市場活性化

Gatot Tetuko - Development and Business Expansion Director, Gelora Bung Karno Stadium Management
 ·         Key takeaways from the just-finished Asian Games
·         Key challenges of operations after the main event?
·         Understanding the future strategy and potential partnership at Indonesia stadia market
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Gatot Tetuko

Development and Business Expansion Director
Gelora Bung Karno Stadium Management

2:45 pm - 3:25 pm eスポーツの普及:脅威なのか、ビジネスチャンスなのか

Andrew Cooke - Director - Security Operations, International Centre for Sport Security (ICSS)
·         Understanding the E-sports and its impact
·         Developing your design and operation strategy to expand the partnership with E-sports companies
·         Converting traditional stadiums and arenas to cater for E-sports event to generate more revenue
 
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Andrew Cooke

Director - Security Operations
International Centre for Sport Security (ICSS)

3:25 pm - 4:05 pm パネルディスカッション:将来のトレンドを見越したスタジアム開発

Mitch Seeto - Director of Major Events & Projects, Singapore Sports Hub
Simon Tan - Director, Consumer Business, APAC South, Nvidia
  •  Public-Private-Partnership:how to achieve win-win situation
  • Opportunity VS Risk: how to achieve higher ROI and profound social influence at the same time
  • Upgrading your stadium to be smart
  • Converting traditional stadiums and arenas to cater for E-sports event to generate more revenue
  • Moving beyond traditional fan engagement, what opportunity can future digital fan marketing bring to you?
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Mitch Seeto

Director of Major Events & Projects
Singapore Sports Hub

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Simon Tan

Director, Consumer Business, APAC South
Nvidia

4:05 pm - 4:10 pm 議長の総括、会議閉幕

* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。