5th Annual International and Bilingual Schools China

5th Annual International and Bilingual Schools China


中国のインターナショナルスクール市場は、同国の学生にも入学を認めるという新たな政策が導入されたことで急成長を遂げつつあります。ISC Researchによると、英語で授業が行われるインターナショナルスクールやバイリンガルスクールの年間の授業料収入は、2019年の時点で69億ドルに達しており、学校の数も、過去5年間で629校から857校に増えたといいます。

インターナショナルスクールに在籍する学生の数は、北京や上海だけではなく、他の大都市でも増えており、深圳、広州、成都など中国各地の都市に新たな学校が設立されています。上海から広州に会場を移して開催されるIBC Asia主催の第5回International and Bilingual Schools China 2019では、新たな学校の設立が進む地域の状況が明らかにされるほか、中国全体のビジネスチャンスについての分析も示されます。


“Very good event with great speakers on a range of topical issues. I’ll definitely recommend the event.”
– Emmanuel N Barihalomen, Associate Principal of Teaching & Learning, Head of IB DP, ULink College of Shanghai, China

“Very much enjoyed the content, networking and organisation of the event”
– Anthony Millward, Foreign Principal, Zibo Topworth International Education Exchange Limited Company

“Yes, would recommend attending, would attend myself”
– Douglas K. Prescott, Head of schools/Superintendent, Canadian International School of Beijing

主なトピック :

  • 私学教育に関する中国政府の計画、政策、規制
  • 新たな規制の詳しい内容の解説
  • 市場の人口動態、および学生数の増加を促している各種の要因
  • 深圳、広州、成都、福州、杭州、香港、上海、北京など主要な地域における新たな投資の動向
  • 中国におけるブランド認知度向上とマーケティングのための戦略
  • 入学者数を増やすための戦略的な価格設定
  • バイリンガルスクール市場への参入を成功させるための方策
  • 新たな世代の教育施設の投資収益−有効な投資とそうでない投資
  • 中国市場に対する参入戦略のケーススタディ
  • 教員の採用−費用、維持、人材配置
  • 成長、ガバナンス、持続可能な発展に関するオピニオンリーダーのパネルディスカッション



8:00 am


9:00 am



  • Trends, growth areas, developments of international schools’ market in China and the rest of Asia
  • How are major cities in China showcasing overseas investment opportunities?
  • Investments and new schools’ entry into China market and what prospects we can expect?
  • Bilingual market snapshot
  • Chinese private international schools, and their market outlook

9:30 am

  • Facilities and Learning spaces, teachers’ recruitment, training
  • Bridging the cultures and maintaining momentum
  • Measuring success

10:00 am

  • Expansion, expansion and expansion for learning without boarders
  • Investing in innovation and greater learning outcomes for Chinese students
  • New project update in Hong Kong, and operation in Qingdao and Chengdu

10:30 am


11:00 am

  • Schools, Students and Staffing: What the trends are showing and how we can respond?
  • Curriculum and the Community: How do community resources impact on curriculum?
  • Facilities and Futures: What will the next generation of schools provide for families?

11:30 am

  • The story of 160 years old American school setting up in China
  • Where do we see partnership and expansion opportunity?
  • Location, market and investment assessment
  • Experience as an investor and new school establishment


12:00 pm

  • Importance of bilingual context for international schools to be commercially successful
  • What makes a great bilingual educational program in China?
  • Bilingual teachers’ recruitment and training - opportunities and challenges
  • Creating an integrated team of local and foreign teachers

12:30 pm


1:30 pm

  • Understanding the primary challenges for, and what approaches can be taken to resolve such challenges
  • District Government’s requirements under compulsory education vs. Western Education Management
  • Under the contextual and cultural differences between the East and West - where do we want to meet?
  • Successful operating model – Differences in management style between Western and Chinese leadership

2:00 pm

  • Blending the Chinese and international curriculum
  • Inducting the staff to our blended approach
  • How to support and develop staff
  • The outcome of our program - Year 1

2:30 pm

  • Demand vs. Supply
  • Where are the opportunities?
  • What are the local challenges in Tier 2 and 3 cities?

3:30 pm


4:00 pm

  • Key principles in effective student assessment to support teaching and learning
  • Complexities of establishing effective measures for schools in China and how Wellington College Group have addressed this challenge


4:20 pm

  • Meeting requirements for the Chinese National Curriculum in Grades 1-9
  • Developing and adopting approved teaching and learning resources
  • Abiding by safety regulations
  • Hiring and maintaining foreign and local faculty
  • Home office expectations and local school operations

4:50 pm


Jimmy Pun, Chief Executive Officer, Kaiyuan Education, China

5:20 pm


Partnerships, setting up schools, local authority approvals, marketing, and how can you ultimately succeed in down south!

How education technologies are changing the learning and teaching landscape, and how Head of Schools need to be considering tech investments and tech-based design thinking.

Bilingual market booms and it will continue to do so. How can you be able to retain, recruit, and train teachers to stay ahead of competition? What recruitment strategies work well in China’s bilingual market, and what don’t?

Debate the role of branding, positioning and marketing in an intensely competitive market, where USPs will rule.

6:10 pm


9:15 am


9:20 am

  • Applying marketing frameworks to international and bilingual schools
  • Using a service-focused mentality to co-create value with parents and build a community of advocates
  • How data on factors affecting parent satisfaction can be used to improve performance
  • The implications of cultural differences on international and bilingual school parent satisfaction

10:00 am

  • Understanding how learning environment gives a positive first impression
  • Creating positive impression of the school through displays and classroom organization policy

10:40 am


Ryan Yearsley, Sales Manager - Asia, Furnware

11:00 am



12:00 pm

  • Seasons for recruitment - costs and methods
  • Safeguarding considerations during recruitment
  • Relationship building prior to onboarding
  • Lessons learned regarding retention in China

12:30 pm


1:30 pm


Andrew Torris, Head of School, Avenues: The World School, China

2:00 pm

  • Teaching as a two ways process - why does it matter who will teach my child?
  • Using technology and supporting the social-emotional development of youngsters
  • Relationships and Awareness as the key factors to positive results of holistic education
  • Support of the students with variety of abilities - the skills taken away is what matters
  • Retention of best qualified teachers - success vs. fulfilment

2:30 pm

  • What is Middle Leadership and why is it integral to effective schools?
  • Empowerment for instructional and adaptive leadership
  • Delegation
  • Conflict management
  • Motivation and stress management

3:00 pm



3:30 pm


Brian Taylor, Assistant Principal, Campus Curriculum Technology Integration, Bangkok Patana School, Thailand

4:00 pm

  • 2030 skills – are we preparing our students?
  • Future skills vs current education
  • What does your community, school, classroom, teaching look like currently?
  • How can we prepare our students based on your community needs - Design thinking, leveraging tech, maker movement, PBL

4:30 pm


* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。




会議出展/スポンサー募集 >>


When: 2019年11月20日 6:30pm
Where: Hilton Guangzhou Science City Lobby, Level 1, SENSE Restaurant
Cost: CNY 350/ USD 50 net (inclusive of buffet dinner and free flow wine/beer/ soft drinks)

  • Registration is not limited to conference participants and we encourage all who are in the International Schools Industry to attend.



Richard Gaskell

Schools Director, ISC Research, Thailand

Rodney Harris

Founding Headmaster, Chengdu Westminster School, China

Jacqueline So

Chief Executive and Co-Founder, Malvern College International (Asia Pacific), Hong Kong

Greg Smith

Head of School, Shenzhen Shekou International School, China

Nick Stoneman

President, Shattuck St Mary’s, United States

Elizabeth Walker Sobhani

Managing Director, The Family Learning House - Beijing, China

Dr. Catherine Chu

Executive Director, Mission Hills Group, Co-Founder, Bromsgrove School Mission Hills, China

Daniel Boyd

Deputy Head of Bilingual School, RDFZ King’s College School Hangzhou, China

David Shinkfield

Headmaster, Harrow International School Beijing, China

Emmanuel N Barthalomew

Associate Principal of Teaching and Learning & Head of IB DP, Ulink College of Shanghai, China

Mark Thomas

Principal, The British School of Guangzhou, China

Rachel Rogers

International Manager - Core Markets, GL Education, United Kingdom

Dr. Ahmed Hussain

Senior Director of Academics, Wellington College, China

Richard Mast

Headmaster and Curriculum Director, Chenshan School, Anhui

Joseph Strzempka

Expert Advisor, School Inspector, and Foreign Vice Principal for Internationalization and Reform, Nanshan Bureau of Education, China

Jimmy Pun

Chief Executive Officer, Kaiyuan Education, China

Carrie Leung

Director of Maker Ed, Shenzhen American International School, China

Piers Matthews

Director of Admissions and Marketing, Wellington College Hangzhou, China

Ryan Yearsley

Sales Manager - Asia, Furnware

Dawid Bochen

Head of School, Beijing BISS International School, China

Andrew Torris

Head of School, Avenues: The World School, China

Dr. Richard Brodniansky

Teacher Trainer, China

Brian Taylor

Assistant Principal, Campus Curriculum Technology Integration, Bangkok Patana School, Thailand



TEL: +86-20-88800999 FAX: +86-20-32109818

28 Ningcai Road I Central District Science City Guangzhou 510663 I China

Contact Person:-
Yoyo You
Sales Manager
t: +86 20 8880 0999-8088 f: +86 20 3210 9818


Associate Sponsors

We’ve been celebrating the wonder of learning for over 60 years. Furnware works hand in hand with schools around the world, designing and creating furniture so children can thrive in the most inspiring learning spaces imaginable. We do this with quality, reliability, innovation and genuine care.

For over 30 years, GL Education has been a provider of high-quality, research-based assessments for children’s education, mental health and wellbeing.

Our assessments help schools to deliver personalised teaching that ensures that every student reaches their potential; a 360 degree approach to assessment that delivers a whole pupil view.


Infinitely customizable and wonderfully flexible, Cialfo allows you to work the way you want to work. If there are a hundred schools using Cialfo, there are a hundred ways of using it… and you’ll learn about them all during our regular user sessions, professional luncheons, and counseling events. With Cialfo, you can easily turn student data into actionable insights - all in a thoughtfully crafted platform.

Collins has been publishing educational and informative books for 200 years. Throughout this rich heritage we have maintained an impressive record in creating market-leading products across various sectors. Our educational publishing continues to deliver up-to-date and engaging student resources and exceptional teacher support to help schools tackle new initiatives and utilise the latest technology. We produce resources for UK and International curricula to support teachers and pupils at school and outside the classroom environment.

Engage, by Double First, is a management information system designed exclusively for independent schools. Engage removes the need for a school to use multiple systems to manage data, with integrated academic, financial and teaching functionality. Engage follows pupils from initial enquiry, all the way through to alumni, allowing seamless tracking of pupil data and progression.

Our webpage link is: www.doublefirst.com

Eurus is a teacher recruitment company that connects bilingual Chinese teachers with bilingual and International schools. Care, quality and high standards are at the heart of our service to both teachers and schools. Our team is made up of Chinese and western staff who work together to combine international recruitment best practice with local understanding and knowledge.

Faria was founded in 2006 to transition schools off paper. Today, Faria serves over 8,000 schools in over 120 countries with a suite of 3 services. ManageBac, Faria’s flagship product, for curriculum planning, assessment and reporting, OpenApply for paperless admissions, and Atlas for curriculum management.

Finalsite provides a global communication platform empowering schools to meet their enrollment, recruitment and retention goals.

Finalsite is a SaaS platform that sits at the nexus of school marketing and communications as a full-service software and services provider, an industry leader who provides best-in-class design and software solutions for attracting and retaining students; recruiting faculty, engaging alumni and donors; simplifying school-to-home communications; and managing the complex requirements around data privacy, hosting and security. Finalsite works with schools in over 70 countries and has integrations with WCBS, iSAMS and many other products.

Follett helps schools do more with less, meet rigorous standards and prepare students for success. Our integrated solutions help you manage resources and reach instructional goals, all while keeping an eye on your budget. We believe that better content, tools and support lead to better learning - wherever learning takes place.

Through the International Early Years Curriculum (IEYC), International Primary Curriculum (IPC) and International Middle Years Curriculum (IMYC), Fieldwork Education has been improving learning in schools for more than 30 years for children and students aged 2-14 years. We support implementation with tailored professional learning for schools and a world class Self-Review and Accreditation process.

For over 30 years, Harlequin Floors have been manufacturing and supplying a range of long-lasting, durable portable and permanent sprung and vinyl floors for the dance, theatre, performing arts industries and schools.

World leader in advanced technology flooring for dance, the Harlequin brand is firmly established worldwide with branches in the UK, Europe, The US, Asia and Australia.

INTA China is an international teacher recruitment agency that specialises in connecting fully qualified educators with international and bilingual schools across China.

Our firsthand experience in China provides us with an inherent understanding of the ever-evolving Chinese education market, allowing us to offer a knowledgeable, reliable and personalised service to our client schools and teachers.

Since 1955, ISS has been the leading provider of school management services. A non-profit working with over 500 schools and thousands of educators annually, ISS creates the largest footprint in international education.

ISS Asia-Pacific offers global strength and experience with customized services for Asia, specializing in school supplies procurement, academic consulting, start-up projects and management that promote innovative best practices.

Launching in 2005, iSAMS became the first web-based, fully integrated Management Information System (MIS), designed to increase your school’s efficiency, support teachers in focusing on what matters, and transform parent and student engagement. iSAMS enables staff members, students and parents to access all key school information through a single intuitive interface, at any time and from anywhere. Come and see us to find out why over 750 schools, in more than 65 countries, use iSAMS as their trusted MIS partner.

Pacific Prime: Your Employee Benefits and Business Insurance Advisor in China

Pacific Prime is a fully licensed insurance brokerage offering both local and international insurance solutions. With the mission of simplifying insurance, Pacific Prime is a global employee benefits specialist with 9 offices across the world – including China. This makes us a one-stop partner to review, source, compare and manage group health insurance, employee benefit plans, and business insurance for our clients.

Sentral is a proven web-based software solution that seamlessly manages school administration, student data and so much more.

Our tailor-made solutions help administration staff, teachers and school leaders save valuable time to focus on improving school and student outcomes. Sentral is the trusted solution of choice in over 3,000 schools across Australia and Asia.

Teach Away is a world leader in international education recruitment, matching schools with the best international teaching talent. We envision a world where every student experiences the power of a great teacher, allowing them to reach their full potential. Whether you’re hiring one teacher or one thousand, we can connect you with the educators you need.

Trap Ed is a digital app company who has taken on the challenge of game based secondary student study and learning!

It is designed to help students aged to improve their academic achievements through self-paced and independent learning, testing their skills against the clock or against their peers.

Academic achievement is measured against the Australian National Curriculum and our upgraded functionality allows educators to self-populate the App with Curriculum from any country.

The Teacher Portal creates the opportunity to provide individual student assessment feedback and reporting plus has the option for teachers to add their own class-specific questions.

An app for students and teachers alike.