カンファレンス2日目 - Cards Track (2012年4月26日, 木曜日)

last modified: 24 January '12

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08.00

Registration

08.50

Chairman's Opening Remarks

Joint Plenary: Driving Business Excellence with New Growth Platforms

09.00

Redefining the roadmap to success in new markets: Aligning your business model to accommodate the changing consumer landscape

Mr. Anil Kishora

Anil Kishora, an Indian national, is currently the CEO of State Bank of India (SBI) in Singapore. Prior to moving over to Singapore from Mumbai in May 2009, he was responsible for the bank's overseas expansion and planning function at SBI's...

Adopting a multifaceted approach to engaging your tech-savy customers by migrating to the digital and mobile platforms
A strategic perspective - Assessing the value proposition of implementing new information channels and platforms in your business
Insights into integrating new and existing platforms within your organization to create a seamless end user experience and unique competitive edge

› Mr. Anil Kishora, Chief Executive Officer - Singapore, State Bank of India

09.40

Presentation by Ron Kaufman

Mr. Ron Kaufman

Ron Kaufman is the world’s leading educator and motivator for uplifting customer service and building service cultures. • Author of Uplifting Service and 14 other books on service, business and inspiration. • Rated one of the world’s “Top 25 Who’s...

› Mr. Ron Kaufman, Founder, UP! Your Service

10.20

Morning Refreshments

11.10

Chairman's Opening Remarks

Prepaid Opportunities in the Cards Space

11.15

The emergence of prepaid credit cards for welfare disbursement, remittance & employee payouts

Mr. Thore Vestergaard

Thore Vestergaard is the Regional Head of Wholesale Cards for Citi’s Global Transaction Services division in Asia Pacific. Based in Singapore, he is responsible for the overall Wholesale Cards business, encompassing Commercial and Prepaid card...

The benefits of using prepaid solutions for monetary disbursements over paper & bank transfers
The logistical reality of implementing a multipurpose prepaid card
Know the hurdles to gaining end-user acceptance of welfare disbursement via prepaid cards

› Mr. Thore Vestergaard, Director, Regional Wholesale Cards Head & Global Transaction Services Asia Pacific, Markets and Banking, Citibank

11.35

Open Loop, Multi-purpose Prepaid-Card Program on Banking Correspondent Model

Mr. Ajay Vyas at Cards & Payments Asia 2012

› Mr. Ajay Vyas, Deputy GM, Cards and Payments, Central Bank of India

12.10

Exploit the value proposition of prepaid cards for your business

The targeted approach to prepaid: Identify the value generating segments for prepaid cards in the region
Discover the ways to gain traction and mass adoption for you prepaid card products
What are some of the issues in launching a successful prepaid product and how to manage them effectively?

12.55

Networking Lunch

Loyalty & Branding

14.30

Strengthen your loyalty program by exploiting the power of the digital and mobile platforms

Ms. Anshu Sarin at Cards & Payments Asia 2012

Exploit mobile based personalized services in enhancing the experience of your customer
Build the prowess of your loyalty program with an integrated approach to customer engagement across various touch points
Utilising social media interaction as a means to strengthen your brand positioning and build lasting relationships with your consumer

› Ms. Anshu Sarin, Vice President, Kingfisher Airlines

15.00

Understanding the psyche of the consumer of today to enhance brand loyalty

Mr. Tomasz Romanowski

"Director, Payment Card Development, Euro Bank SA, Poland. 12 years of experience in payment cards, including responsibility for debit and credit cards in a full bank start-up, has given me a complete overview of all card-related issues, while...

Cut through the clutter – Utilizing the right data tools to target the specific needs of your consumer
Reach your consumer at the right moment using the most appropriate touch points
How to create and modify the value your proposition by optimizing customer and product lifestyles

› Mr. Tomasz Romanowski, Director - Payment Card Development Departament, Eurobank

15.30

Afternoon Refreshments

16.10

Panel: Uncover the strategies to create a successful card loyalty program

Mr. Vishal Hanmattekar

Vishal is currently Director of Loyalty at Taj Hotels, Resorts & Palaces. He has over a decade and half of experience in creating and managing Loyalty programs and CRM initiatives with a special focus on data driven marketing and CRM in Social...

Mr. Javier Cedillo Espin at Cards & Payments Asia 2012

Incentivise your consumer with a targeted reward scheme to enhance brand equity
Avoid the pitfalls of conventional loyalty programs
Differentiate your loyalty program for success – identify the elements in your program that can help you create a unique identity

› Ms. Anshu Sarin, Vice President, Kingfisher Airlines
› Mr. Vishal Hanmattekar, Director - Loyalty, Taj Hotel Groups
› Mr. Javier Cedillo Espin, Senior Director Loyalty & Partnership Marketing, Asia Pacific, Starwood Asia Pacific Hotels & Resorts

16.55

Creating a holistic card based loyalty program - the evolving role of the traditional loyalty card programs

The evolving role of loyalty programs and how best to reach out to your tech-savy customer of today
Positioning yourself for success - Design targeted loyalty schemes to suit the specific needs of your most loyal customers
Consider the power of smart cards to create a multipurpose solution that facilitates payments transactions and loyalty programs