Social TV World Summit

Adrian Drury, Practice Leader and Senior Consultant, Ovum

• Understanding how Viacom/MTV are driving a transmedia strategy
• Reinvigorating programming through multi-screen engagement
• Promoting new content in the second screen
• Taking the core demographic to the next level of viewer involvement

Michel Dupont, SVP MBL, MTV North and International, MTV Networks

• Positioning Verizon as a social innovator
• Producing hybrid content for the companion screen
• Engaging with the major broadcasters and OTT service providers
• Assessing the role of social in growing IPTV revenue share

Nuno Sanches, Television Products Director, Zon Multimedia

• Looking at the evolution of StarPlayer
• Exploring the technical challenges of a real time companion application
• Using gaming as a way of brand promotion
• Reinforcing the brand message in the digital sphere

Andy Hood, Executive Creative Development Director, AKQA

• Understanding how the impact of companion screen is creating a shift in advertising methods
• Removing the barriers of a self contained tv narrative advertising
• Seeing the developing role of location based digital services
• TV advertising becoming a reflection of larger scale digital culture

Paul Cook, Chief Digital Officer, OMD

Andy Hood, Executive Creative Development Director, AKQA

Bernhard Haffenscher, Head of Business Development, Red Bull Media House

• Does a social TV platform have the same identity management challenges as social media networks?
• Can the companion screen be personalized?
• What are the key challenges around identity management?
• Is the data secure?

Mihai Crasneanu, CEO, Grey Juice Labs

Charlotte Reece, Senior Product Manager, Interactive TV, Virgin Media

Maria Ingold, Head of Technology, FilmFlex Movies

• Enriching the viewer experience through a gamified TV show
• Creating an added experience which adds value to the show
• Producing games which correspond to the show story
• Attracting viewer interaction to drive up advertising revenues

Jesse Redniss, Vice President Digital Strategy and Development, USA Network

• Understanding the interactive factor social TV brings to the gameshow format
• Encouraging viewer engagement and seeing real time results
• Changing the way gameshows are experienced by the viewer
• Evolving the gameshow beyond the TV set

Jerry Kramskoy, Senior Technologist R&D, BBC

• Taking virtual goods from the realm of social media to social tv
• Assessing the potential role of facebook credits in driving this
• Zynga partnering with established brands and broadcasters
• Looking at the potential revenue this can bring to broadcasters

Andy Eardley, Co Founder, TV App Agency

• Assessing the challenges and opportunities of developing an app for a pay tv station
• Monetizing apps operations while appealing to the consumer
• Providing real time viewer updates via SkyNews app
• Changing consumption methods via the app

BSkyB

• Using an application to be more targeted in your consumer message
• Engaging with the consumer on a more personalized level
• Offering rewards for long term viewer engagement
• Taking LBS to a level the makes sense to broadcasters

Patrice Slupowski, VP Digital Innovation and Communities, Orange

• Where do the revenues lie in a companion screen environment?
• What is the long term relationship between OTT and TV apps?
• Where is the profitability coming from?
• Will the same challenges of fragmentation exist for telco operators?

Bill Scott, Chief Commercial Officer, EaselTV

Richard Kastelein, CEO, Agora Media