2018年12月4-5日 | 千葉県、ヒルトン東京ベイ

プレカンファレンスワークショップ - 2018年12月3日(月)

9:00 - 11:30 eスポーツ入門:アジア地域におけるeスポーツについて知っておくべきすべての情報

Raiford Cockfield - CEO & Co- Founder WASD
New to the eSports market? Navigating your way around in Asia? You cannot build a strategy for esports if you do not understand the
financial fundamentals and the evolving value chain of the industry.

This workshop has been purposefully designed to provide interested stakeholders entering the eSports market or wanting to know more about the Asian and Japanese ecosystem.

The workshop will provide delegates with a foundational understanding of the esports ecosystem, financial fundamentals and evolving business trends and models in Asia.
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Raiford Cockfield

CEO & Co- Founder
WASD

13:30 - 16:00 eスポーツ分野以外のブランドを対象とした総合的なガイドブック−eスポーツを自社の組織に統合する方法

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club AirAsia Group
This workshop will provide a comprehensive guidebook for non-endemic brands looking to enter the esports scene, specifically how to integrate eSports into your organization.

  • Navigating internal buy-in and organizational support for esports
  • Presenting and justifying the business case to senior management
  • Defining success and measuring return on objectives when investing in esports
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。