2018年12月4-5日 | 千葉県、ヒルトン東京ベイ

カンファレンス2日目 - 2018年12月5日(水)

8:30 - 8:50 朝食、登録手続き

8:50 - 9:00 議長による開会の挨拶

9:00 - 9:40 Alibabaの電子商取引事業との橋渡しを行い、成長を促す手段としてのeスポーツの活用:Alisportsの経験

Jason Fung - Global Head of eSports Alisports
  • Understanding how Alisports has integrated esports as a channel to grow Alibaba's e-commerce business
  • Overcoming initial challenges and setting up the right business model
  • Analysing current Alisports projects and future opportunities
  • Alisports' stance on fighting games as the next esports growth lever- Applicable to the region and the Olympics?
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Jason Fung

Global Head of eSports
Alisports

9:40 - 10:20 ESL、eスポーツ、日本:世界最高峰のeスポーツイベントを日本に招致するための取り組み

Nick Vanzetti - SVP, Managing Director ESL Asia Pacific, Japan

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Nick Vanzetti

SVP, Managing Director
ESL Asia Pacific, Japan

10:20 - 10:50 午前の休憩

11:00 - 11:40 北東アジア地域におけるeスポーツ市場の商業的な可能性を引き出すための取り組み

Andy Hata - President, North Asia Nielsen Sports
  • Understanding the market opportunity and development of the esports market in NEA
  • Leveraging changing government regulations to unlock commercial opportunities: Focus on Japan and Taiwan
  • Analyzing the sources of current and emerging investment trends in the esports scene
  • Reviewing current business models: Practical strategies towards a sustainable and robust esports economy
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Andy Hata

President, North Asia
Nielsen Sports

11:40 - 12:20 旅行業界にとって実行可能な戦略としてのeスポーツの統合

Frank Sliwka - COO Asia ESL Asia
  • Analyzing the growth in esport-related tourism in Asia and its implications for the future
  • How can esports drive tourism in countries and cities?
  • Can the tourism industry and governments in turn facilitate the growth of esports in Asia?
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Frank Sliwka

COO Asia
ESL Asia

12:20 - 13:20 昼食

13:20 - 14:00 日本でのeスポーツとモバイルゲームの普及:成功を収めたSEMCの事例

Akane Yoshizaki - Senior Manager, Marketing and Communications Superevil Megacorp
  • Why Super Evil Megacorp believes in mobile esports
  • Vainglory esports growth so far in Asia and globally
  • Future of Vainglory esports and mobile gaming in Asia
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Akane Yoshizaki

Senior Manager, Marketing and Communications
Superevil Megacorp

14:00 - 14:40 日本でeスポーツ市場の成長を促すための取り組み−Nvidiaの歩み

Kazunori Takahashi - Regional Consumer Marketing Manager Nvidia
• Nvidia's efforts to promote and facilitate esports in Japan
• Promoting eSports for mutually beneficial
outcomes
• Lessons learnt from Nvidia's experience thus
far
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Kazunori Takahashi

Regional Consumer Marketing Manager
Nvidia

14:40 - 15:20 午後の休憩

15:20 - 16:00 eスポーツ、広告、放映権−将来eスポーツが主流メディアのなかに定着する可能性

Yoshimasa Nakano - Senior Content Manager Dentsu Inc.
  • Understanding why traditional broadcast and media companies have entered the esports scene
  • Choosing the right esports title to back- how do you make the right choice?
  • Will there be a war for broadcasting rights in the future in esports?
  • Reviewing the future of broadcasting in esports- from both traditional and digital channels

Yoshimasa Nakano

Senior Content Manager
Dentsu Inc.

16:00 - 16:40 ビジネスパネルディスカッション:eスポーツと世界最高峰の競技場やスタジアムの開発

Jason Fung - Global Head of eSports Alisports
Richard Choi - Esports Director Blizzard Entertainment Korea
Frank Sliwka - COO Asia ESL Asia
  • Are current stadiums and arenas equipped to facilitate and host world class esport tournaments?
  • Will the esports industry drive further development of bespoke stadiums and arenas in Asia?
  • What are current stadium and arena owners doing to enhance infrastructure for esports tournaments?
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Jason Fung

Global Head of eSports
Alisports

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Frank Sliwka

COO Asia
ESL Asia

16:40 - 16:50 議長による閉会の挨拶、会議2日目終了

* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。