2018年12月4-5日 | 千葉県、ヒルトン東京ベイ

カンファレンス1日目 - 2018年12月4日(火)

8:00 - 9:00 朝食、登録手続き

8:50 - 9:00 議長による開会の挨拶

9:00 - 9:20 開会基調セッション:eスポーツとオリンピックの連携がもたらす可能性の探求

Kit McConnell - Sports Director International Olympic Committee
  • Understanding how esports continues to grow and evolve alongside traditional sports
  • Highlighting potential collaborative opportunities between esports and the Olympic movement: Discussing challenges and opportunities
  • Analysing what needs to happen to take the esports agenda further: governance, National structures and best practices so far
  • Reviewing current developments between esports and steps forward
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Kit McConnell

Sports Director
International Olympic Committee

9:20 - 10:00 開催国基調セッション:日本でのeスポーツ市場の開発と成長:日本eスポーツ連合 (JeSU) の役割と今後のビジネスチャンス

Hirokazu Hamamura - Vice President Japan eSports Union (JeSU)
  • Understanding how recent regulatory changes can drive the growth of esports in Japan
  • Analysing the role of JeSU in growing esports in Japan
  • Understanding the government perspective on esports- how can the public and private sector work hand-in-hand?
  • Ensuring checks and balances in the frontier esports market: Overcoming social challenges in the esports market
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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

10:00 - 10:30 eスポーツとONE Championship:新たな市場の開拓

Chatri Sityodtong - Founder and Group CEO One Championship

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Chatri Sityodtong

Founder and Group CEO
One Championship

10:30 - 10:40 スピードネットワーキング

10:40 - 11:00 午前の休憩

11:00 - 11:40 アジア競技大会でのeスポーツ:eスポーツ業界にとっての意味と将来のビジネスチャンス

Ratna Irsana - Director, Media and Public Relations Indonesia Asian Games 2018 Organizing Committee (INASGOC)
  • Understanding the rationale, experience and response behind the inclusion of esports at the 2018 Asian Games
  • Lessons learnt from the esports demonstration at the 2018 Asian Games
  • Highlighting the practical implications and growth opportunities for collaboration between National sport committees and the esports industry
  • Evaluating the evolving role and scope of National Olympic committees and regional sporting events
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Ratna Irsana

Director, Media and Public Relations
Indonesia Asian Games 2018 Organizing Committee (INASGOC)

11:40 - 12:20 日本のeスポーツ市場の発展:Blizzard Entertainmentの統合化された持続可能な手法

Shinya Tamaoka - Esports Manager Blizzard Entertainment Japan
  • Providing an overview of Blizzard's integrated approach to the Japanese market
  • Focus on business and community sustainable models
  • Integrating online and offline tournaments to increase higher viewership and engagement
  • Reviewing current initiatives and next steps forward
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Shinya Tamaoka

Esports Manager
Blizzard Entertainment Japan

12:20 - 13:20 昼食

13:20 - 14:00 日本での注目すべき動き:成熟したゲーム市場でeスポーツの着実な成長を促すための取り組み

Raiford Cockfield - CEO & Co- Founder WASD
  • Providing an update on the latest regulatory frameworks for esports in Japan and what it means for the esports industry
  • Exploring opportunities to leverage a robust gaming market to grow and commercialise the esports market
  • Analysing market sentiment on esports growth in Japan: Likely perspectives from the country's biggest game developers
  • Crystal-balling into the future: What will the esports industry look like in 5 years?
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Raiford Cockfield

CEO & Co- Founder
WASD

14:00 - 14:40 eスポーツ市場での明確なブランディング戦略とマーケティング戦略の開発による投資収益の最大化

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club AirAsia Group
  • The international experience so far in the esports scene- Why we have invested and what have been the returns since?
  • Developing your coherent branding and marketing strategy- How to create genuine content that resonates with your audience?
  • Analysing the value and impact of influencer marketing in esports- How to go about it the right way
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

14:40 - 15:20 パネルディスカッション:日本のゲーム市場で持続可能なeスポーツの成長を実現するために応用可能な重要性の高い教訓の分析

Allan Phang - Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club AirAsia Group
Richard Choi - Esports Director Blizzard Entertainment Korea
Ayuha Nakamura - Partner Outreach Lead Twitch
Raiford Cockfield - CEO & Co- Founder WASD
  • Why esports?
  • Short-term wins vs long-term strategy
  • Can we do things bigger and better in Japan?
  • Lessons learnt from other markets and applying them to Japan
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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

Richard Choi

Esports Director
Blizzard Entertainment Korea

Ayuha Nakamura

Partner Outreach Lead
Twitch

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Raiford Cockfield

CEO & Co- Founder
WASD

15:20 - 16:50 午後の休憩

Delegates will get the opportunity to select 3 tables of their choice, each led by a roundtable host for a 30 minutes discussion. All 6 roundtables will kick start simultaneously, with delegates rotating after each 30 minute session. Discussion groups are deliberately kept small to ensure that all delegates get the interactive, multi-directional opportunity to ask their most pressing questions, thereby guaranteeing a perfectly tailored experience.

Roundtable 1: Making Sense of Investments- How to Further Leverage an Already Mature Gaming Market in North Asia
Roundtable 2: Capitalising on Japan's Robust Gaming Infrastructure and Grassroots to Develop Sustainable Business Models in Esports
Roundtable 3: Analysing Revenue Opportunities for Esports in Japan: What Should You Focus on?
Roundtable 4: Integrating Esports Into Your Organization- Internal Adoption Before External Commitments
Roundtable 5: Examining the Business Implications of Integrating Esports into Traditional Sports and Major Sporting Events
Roundtable 6: How to Successfully Execute World-Class Tournaments in North Asia

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Raiford Cockfield

CEO & Co- Founder
WASD

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Frank Sliwka

COO Asia
ESL Asia

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Allan Phang

Allstars Engagement and Internal Branding and Team Manager of AirAsia Allstars Esports Club
AirAsia Group

17:30 - 18:00 締め括りのパネルディスカッション:北東アジア地域でeスポーツを定着させるための取り組み−潜在的な力と商機の実体化

Richard Choi - Esports Director Blizzard Entertainment Korea
Hirokazu Hamamura - Vice President Japan eSports Union (JeSU)
Frank Sliwka - COO Asia ESL Asia
Raiford Cockfield - CEO & Co- Founder WASD
  • Drawing upon lessons learnt and best practice from the rest of the world
  • Leapfrogging the maturity curve and developing a robust esports economy in North Asia and Japan
  • Strengthening the relationships between game developer, government and national associations to grow the industry

Richard Choi

Esports Director
Blizzard Entertainment Korea

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Hirokazu Hamamura

Vice President
Japan eSports Union (JeSU)

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Frank Sliwka

COO Asia
ESL Asia

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Raiford Cockfield

CEO & Co- Founder
WASD

18:00 - 18:10 議長による閉会の挨拶、会議1日目終了

* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。