2018年11月20-21日 | 中国、上海、The Langham Shanghai Xintiandi

プレカンファレンスワークショップ

9:00 am - 12:00 pm Workshop A: Harnessing Data Analytics to Transform Customer Experience

         Understanding customer sentiments, pain points and expectations
         Bridging customer experience gaps with newfound insights
         Leveraging data insights to design outstanding customer immersion programs
         Fuelling sustainable business growth with a data-driven customer experience strategy

2:00 pm - 5:00 pm Workshop B: Building a Sustainable Customer Experience Management Framework

William Feng - Head, Customer Experience Strategy Didichuxing
         Mapping out a systematic framework to cover the key elements of a high-impact customer experience strategy
         Investigating the practical aspects of operationalising customer experience management and optimising the customer experience journey 
         Designing customisable customer experience programs across different business models and industries 
         Evaluating the ROI of customer experience management framework on customer experience satisfactions and impact on other businesses
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William Feng

Head, Customer Experience Strategy
Didichuxing

* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。