2018年11月20-21日 | 中国、上海、The Langham Shanghai Xintiandi
ポストカンファレンスワークショップ
9:00 am - 12:00 pm Workshop C: Leveraging Design Thinking in Customer Journey Mapping
Andrea Mantovani - Head of Ecommerce APAC Moleskine• Implementing customer journey mappings to transform products and services
• Utilising data and technologies for greater customer insights and to improve customer journeys
• Balancing desirability, feasibility and viability in innovation to meet customer demands
• Developing an action plan to translate customer journey insights into seamless customer experiences
Andrea Mantovani
Head of Ecommerce APACMoleskine
1:00 pm - 4:00 pm Workshop D: Leading Customer-Centric Culture Transformation across the Organisation
• Demonstrating the value of a customer-centric transformation
• How to influence customer-centric change across individuals, teams, business units and offices
• Empowering internal stakeholders and nurturing champions for successful change transformation
* 不測の事態により、事前の予告なしにプログラムが変更される場合があります。